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Chappell Roan has been unveiled as the face of the 2026 M.A.C VIVA GLAM campaign, marking the collaboration with the release of 3 limited-edition lip products dedicated to: “The Girls, The Gays, and The Theys”.

Founded in 1994, M.A.C VIVA GLAM is the most impactful charitable fundraising initiative in beauty history, helping over 60 million people across the globe since 2013.

The partnership will see the launch of 3 bold new shades: VIVA GLAM Maxcimal Matte Lipstick in ‘Unnatural Redhead’, VIVA GLAM Lustreglass Lipstick in ‘Roan of Arc’ and VIVA GLAM Lipglass Air in ‘Damsel’, all inspired by Roan’s iconic make-up looks championing self-expression.

100% of sales will support charitable initiatives fighting for sexual, gender and racial equality globally, continuing M.A.C VIVA GLAM’s longstanding dedication to equal rights.

The campaign follows Chappell Roan’s appointment as M.A.C Cosmetics’ Global Brand Ambassador in December 2025. 

The VIVA GLAM Maxcimal Matte Lipstick in ‘Unnatural Redhead’ and Lustreglass Lipstick in ‘Roan of Arc’, RRP £25, and Lipglass Air in ‘Damsel’, RRP £23, are available instore and online now from M.A.C Cosmetics.